Isabella James, an OnlyFans creator with nearly 133,000 followers, currently invests $40,000 a month in promos, which she said is a steep but worthwhile investment. "It was definitely worth it," Nightwood said. Although she has ratcheted down her spending from $20,000 a month to between $5,000 and $10,000, the creator said buying shoutouts was helpful for her business. Some creators said they invest up to 50% of their monthly income in shoutouts.īrie Nightwood, an OnlyFans model with nearly 81,800 fans, began buying and selling "shoutouts" several months after joining OnlyFans in 2020. The company, for its part, told Insider in an email that the decision to not offer a traditional function for discoverability is "a strategic design choice meant to prioritise user control and safety."įor this reason, cross-promotion has become an essential marketing tool for adult content creators who rely on shoutouts for follower and income growth. but OnlyFans doesn't have the same tools or operations." "OnlyFans doesn't really have suggested users," Reid said. The practice of shoutouts developed in response to the absence of a discovery algorithm on OnlyFans. Shoutouts play an important role in the success of many OnlyFans pages
She said she invests up to $40,000 a month in "shoutouts." Isabella James is an adult content creator with 133,000 subscribers on OnlyFans. Insider spoke with nine of them about how it works and why it is so crucial to their careers. Creators collectively spend millions of dollars each month on this marketing practice in order to gain followers and increase their income. Reid joined a network of thousands of adult content creators who buy and sell "shoutouts" to advertise on OnlyFans and on other social media platforms, like Twitter and Instagram.
"A lot of girls just kept asking me to pay for shoutouts." "I realized that there was a lack of opportunity for smaller girls or boys to grow their brand," Reid told Insider. Reid, who is in the top 0.01% of earners on the platform, realized that soon after joining OnlyFans, when she began receiving messages from content creators asking her to promote them on her page. Riley Reid never needed help promoting her OnlyFans page.īefore joining the platform in 2020, the 30-year-old actress enjoyed recognition in the adult film industry, where she'd won dozens of awards and amassed a sizable fanbase.īut many adult content creators on OnlyFans aren't so lucky and rely on various forms of marketing to grow their following.
Many OnlyFans creators are spending money on "shoutouts," a marketing practice used to gain followers.
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